A shampoo with purple pigments to refresh and maintain the vibrancy of natural or highlighted blondes. This purple shampoo for blonde hair prevents natural or coloured hair from yellowing and helps eliminate brassiness, leaving it soft to the touch.Haircare Benefits:Neutralizes brassinessHelps brighten and condition cool blonde tones or silver hairFormulation Highlights:Energising formula with Colour Pigments, effective colour depositing pigments to refresh blonde tones and help to eliminate brassinessGentle to hairFree of animal-derived ingredientsFor highlighted, cool blonde or silver hairCommitted to no animal testingTo use: Apply to wet hair and lather. Leave for 3-5 minutes, then rinse thoroughly.