Redkenu0027s Hair Cleansing Cream Shampoo helps to prepare hair for chemical services. Using Fruit Acids to help strengthen the hairu0027s cuticle, this specialised shampoo purifies and leaves hair shiny, working to remove copper, iron, hard water minerals and styling product build-up.To use: Apply to wet hair and massage into a lather. Rinse well. Repeat if required. To remove excessive build-up, leave in for 5-10 minutes.