Pureology is the number 1 professional colour care brand. Born in California in 2001 with a simple but powerful idea: to create the very best products for colour-treated hair. Pureology pioneered the no nasties movement with their sulphate-free shampoos and 100% vegan formulas. Their exclusive AntiFadeComplex helps to keep your hair colour looking vibrant for longer and their signature aromatherapy fragrances give every Pureology user an indulgent experience while protecting hair colour. Word quickly spread and Pureology became a beauty editors best-kept secret, loved by expert colourists and clients alike. Defy damage with decadence with Strength Cure by Pureology, now introducing the new Strength Cure Dream Healer Serum, a luxuriously lightweight leave-in hair serum that quickly absorbs and helps strengthen, for healthy feeling hair. Formulated with Lactic Acid, Citric Acid and Amino Acids, Dream Healer serum works to repair damaged, colour-treated hair helping to restore virgin-like strength and visibly reduce the appearance of split ends whilst providing lustrous shine and sublime softness. To use: Apply on dry or damp hair. Warm 1 to 2 pumps in the palm u0026 spread evenly from mid-lengths to ends. Do not rinse. Style as usual. For best results use as a full regimen with Strength Cure Shampoo and Conditioner.