Elasticizer Extreme contains all the deep conditioning ingredients of Philip Kingsleys cult product Elasticizer, but in higher doses to nourish very dry, fragile and thirsty hair.This pre shampoo conditioning treatment is heralded as the best hair treatment for damaged, dry u0026 curly hair. It provides instant hydration and nourishment, leaving your hair full of elasticity, bounce and reflective shine.Forget all you know about traditional hair masks Elasticizer Extreme pre-shampoo treatment brings frizzy, tangled strands back to life INSTANTLY. Designed for very dry, fragile, porous hair and coarse, coiled and curly hair textures. The supercharged intensely conditioning pre-shampoo treatment mask will redefine curls, intensely rehydrate porous and fragile hair and dramatically decrease breakage.Reduces breakage by 40%* after one useDefines and smoothes curls Combats frizzRESTORES ELASTICITY and bounceBanishes tangles, frizz u0026 straw-like ends The solution to STRONGER, HEALTHIER HAIRINSTANT SHINE that catches the lightLeaves hair obsessively smooth and softTames tanglesBrings dry hair back to lifePhilip Kingsley have made the switch to refill pouches for the 1000ml Elasticizer! Why? Easy to pour and easy to store, they are 100% recyclable and reduce plastic waste by 87%. Replacing the airless pump bottles, theyu0027re a more sustainable solution with an equally easy-to-use design.These new pouches are ready to use as they come, or, simply unscrew the reclosable cap, squeeze the middle of the pouch and decant either refill an old, clean 150ml Elasticizer pot, which can be refilled over 6 times, or any container of your choice. Theyu0027re kinder to the planet and your wallet too!