Life-Proof Eye Colour: 24-Hour Wear, Flawless Application. This 24-hour life-proof formula delivers effortless, easy-to-blend application with the perfect amount of playtime, letting you create stunning eye looks with ease. Creamy colour glides onto your eyelids, providing rich payoff for a range of chic, customisable styles. Experience exceptional durability with this fade-proof, crease-proof, transfer-proof, smudge-proof, sweat-proof, and waterproof formula.