Lock in your day 1 colour vibrancy for up to 100 days* with Vitamino Color Spectrum Professional Shampoo by Lu0027Oreal Professionnel. Formulated with Ferulic Acid + Citric Acid, the system locks dyes in the hair fibre to protect all 5 of the colour dimensions**. Proven efficacy on the 5 dimensions** for ultimate coloured hair protection:- Shine: High Glass shine- Vibrancy: Rich, vibrant colours- Contrast: Optimal perception between multiple shades- Tone: Helps neutralise unwanted reflects – Brightness: Levels of brightness and darkness are well-preservedThe ultra-caring shampoo formula comes with a luxuriously creamy texture that turns into a dense foam once lathered. It cleanses the fibre thoroughly for instantly nourished and stronger hair. To use: Apply evenly on damp hair. Emulsify until a rich foam appears. Rinse thoroughly. Followed by Vitamino Color Spectrum deep conditioner or mask, and Glass shine serum leave-in.