Lock in your day 1 colour vibrancy for up to 100 days* with Vitamino Color Spectrum Professional Shampoo by Lu0027Oreal Professionnel. Formulated with Ferulic Acid + Citric Acid, the system locks dyes in the hair fibre to protect all 5 of the colour dimensions**. Proven efficacy on the 5 dimensions** for ultimate coloured hair protection:- Shine: High Glass shine- Vibrancy: Rich, vibrant colours- Contrast: Optimal perception between multiple shades- Tone: Helps neutralise unwanted reflects – Brightness: Levels of brightness and darkness are well-preservedThe ultra-caring shampoo formula comes with a luxuriously creamy texture that turns into a dense foam once lathered. It cleanses the fibre thoroughly for instantly nourished and stronger hair. To use: Apply evenly on damp hair. Emulsify until a rich foam appears. Rinse thoroughly. Followed by Vitamino Color Spectrum deep conditioner or mask, and Glass Shine serum leave-in. Welcome to the world of Lu0027Oreal ProfessionnelSince their invention of hair colour more than 110 years ago, LOral Professionnel has pushed the boundaries of science u0026 technology through Lu0027Orealu0027s obsession with innovation, tech u0026 safety for stylists and women. Now introducing the Vitamino Colour spectrum to provide the ultimate colour protection.*Instrumental test after 49 washes using the full Vitamino Color Spectrum routine**Instrumental test after continued use of the full Vitamino Color Spectrum routine