JOHNSON’S Baby Powder 100gWhen a baby is born, their skin is at its most delicate. Thats why we perfected our formulas over 125 years so theyre now even more gentle for all. Our JOHNSON’S baby powder gently absorbs excess moisture to keep babys skin comfortable, dry, and feeling healthy all day. With a clean, classic scent, this baby powder formula glides over your babys skin and leaves it feeling delicately soft. Great for kids and adults too!Hypoallergenic*Paediatrician and dermatologist-testedFree from dyes, parabens, phthalates, and alcohol.Our Clinically Proven Mildness formula is specially designed for babys delicate skinMade with purified talc, fully evaluated by scientific and medical expertsHelps protect skin from rubbing and chafing- Leaves skin soft, dry and feeling healthy*formulated to minimise the risk of allergies.We only choose high quality ingredients that are gentle for baby. Thats why weve rejected over 400 ingredients that don’t meet our Best for Baby Standards.