The Exfoliating Cleanser is a gentle treatment that clears product build-up and other impurities from the hair. It cleanses the hair whilst remaining gentle with a colour-safe formula that protects the hair from pollutants.To use: Apply to wet hair and massage. Rinse thoroughly.My Hair. My Canvas. By Alterna is a revolutionary haircare range designed to celebrate self-care and self-expression. Harnessing the power of Vegan Botanical Caviar, these products provide the signature high-performance of Alternas haircare range whilst also boasting entirely vegan formulas.