The everyday shampoo provides a thorough but gentle treatment for daily support. It helps to keep the hair hydrated and healthy whilst clearing it of impurities. The hairs softness and manageability are increased. Vegan Botanical Caviar keeps the hair hydrated whilst Water Lily extract leaves the hair glossy and soft.To use: Apply to wet hair and massage. Rinse thoroughly.My Hair. My Canvas. By Alterna is a revolutionary haircare range designed to celebrate self-care and self-expression. Harnessing the power of Vegan Botanical Caviar, these products provide the signature high-performance of Alternas haircare range whilst also boasting entirely vegan formulas.