JANINA Ultra White Whitening Toothpaste is a unique, low abrasion formulation which contains the most active ingredients for good oral hygiene and the WHITENING PATENTED Bromaine Complex, a combination of natural enzymes (Bromelaine from Pineapple and Papain from Papaya) to whiten teeth without the use of harsh abrasives.JANINA Ultra White Maxiwhite Super Strength Whitening Toothpaste formula has been especially developed to provide intensive whitening without harsh abrasives. As well as Bromaine Complex, Janina Maxiwhite also contains a grade of Hydroxyapatite that has been found to have excellent teeth whitening and recalcifying properties, to whiten and strengthen teeth.Used twice daily JANINA also helps prevents decay, controls plaque and provides gum protection.